Luxury Product Launch
Samsung Galaxy Premium Unveiling
Event Overview
Discover the elements that made this celebration extraordinary
Four Points by Sheraton, Lagos
October 2023
150+
4 months planning
₦12,000,000
The Challenge
Samsung needed to create an exclusive launch event that would generate maximum media buzz for their new flagship device. The event required sophisticated branding integration, high-tech demonstrations, and an atmosphere that reflected the premium nature of the product while ensuring flawless media coverage.
Our Solution
We transformed the venue into a futuristic showcase with LED walls, interactive product stations, and immersive lighting that changed with the presentation flow. Our catering featured molecular gastronomy to match the high-tech theme, and we created custom branded desserts that looked like miniature versions of the new device.
Key Challenges & Solutions
Wireless serving stations and tech-integrated serving ware
Dedicated media zones with optimal lighting and viewing angles
Interactive photo stations with augmented reality features
The Results
The launch generated ₦200M in pre-orders within 48 hours, achieved 5M social media impressions, and was covered by 15 major tech publications. The event's innovative approach became a template for Samsung's future product launches across West Africa.
Event Gallery
"Cakes'n'glamour created an experience that perfectly captured our brand's innovation and premium positioning. The attention to detail and seamless execution made this our most successful product launch in Nigeria."
